What's changing on 1 July 2026?
New EU27 customs rules take effect that change how some goods are imported into the EU. The main change is the end of the €150 customs duty exemption. From this date, goods valued at €150 or less that are imported into the EU from outside the EU — including from our UK and US sites — will attract a flat €3 customs duty per item.
Is this a permanent change?
No. The flat €3 duty is a temporary measure, in place until 1 July 2028. After that, standard tariffs will apply per product.
Is there anything else changing besides the €3 duty?
A separate EU handling fee (around €2 per item) has been proposed for later in 2026, but it's not yet confirmed in amount or timing. We'll share more detail once this is finalised.
Will my orders be affected?
It depends on where your order is produced and fulfilled:
- Orders produced and fulfilled within the EU are not affected.
- Orders that are manufactured outside the EU (typically in the UK or US) and shipped across the border into the EU may be affected.
Our global fulfilment network is designed to print and produce orders as close to the end customer as possible, so in most cases orders are already fulfilled locally and fall outside these rules.
How many of my orders are likely to be impacted?
Over 97% of our products are already produced in the right region for their destination, so the large majority of EU orders are fulfilled locally. That said, in absolute terms this still leaves a meaningful number of orders — typically shipped from the UK or US — that do cross into the EU and could be affected.
What's Prodigi doing about this?
We're actively localising production wherever we can, so that more orders are made within the EU and don't need to cross a border at all. Our aim is to reduce the number of cross-border orders as much as possible.
Are there products that can't be localised?
Yes. Some products currently don't have a local production option in every region — for example, jigsaws and some stationery items. For these, there isn't an immediate fix, and affected orders will need you to weigh your options. We don't have a workaround for these categories yet.
Is this specific to Prodigi?
No. These customs changes apply across cross-border ecommerce generally, not just to Prodigi. Platforms, carriers and merchants across the industry are all adapting to the new rules.
What should I do now?
- If you sell products that are fulfilled locally within the EU, no action is needed — you're not affected by these changes.
- If you sell products that may ship cross-border into the EU (particularly jigsaws or certain stationery), be aware that a small flat duty may apply and factor this into your planning.
- Watch for further guidance from us as our localisation plans firm up.
Where can I get further updates?
We'll share more guidance as our localisation plans progress, along with a separate update on significant improvements to our shipping models, which are currently in final testing.